Privacy policy

Our Commitment To Your Privacy

Air China Limited (hereinafter referred to as ¡°Air China¡±) understands that your privacy is important and therefore we will only use the personal information collected through your use of  this web site for the purposes set out in this Privacy Statement.


This Privacy Statement explains Air China¡¯s policies in relation to the handling of personal information that is collected on this web site.

By using this web site, you consent to the collection and use of your personal information by Air Chinaas described in this Privacy Policy.

Our Privacy Policy covers the following areas:

  • Information We Collect And How We Collect It
  • Aggregate Information
  • Children
  • How Your Information Will Be Used
  • Where We Store Your Data
  • Links To Other Sites
  • Cookies And Web Beacons
  • API (Advanced Passenger Information)
  • Data Security
  • Your Rights
  • Contacting Us
  • Access to Information
  • Privacy Policy Modifications

Information We Collect And How We Collect It

In order to facilitate your travel, and to provide you with information about us, we collect and maintain personal information about you. We collect personal information about you from:

  • You, when you voluntarily provide us with information
  • Your browser, when you visit our web site and your browser interacts with us
  • Your transactions with the Air China web site
  • After you have entered into a transaction with this web-site, from other sources, including Air China travel partner web sites (for example, hotel partners, car rental partners and tour company partners), in connection with meeting your transportation needs

The personal information we collect about you through these various sources may include:

  • Name, addresses and telephone numbers
  • Email addresses, fax numbers and pager numbers
  • PhoenixMiles frequent flyer program account number and flight information
  • Online forms of payment like credit card number(s), including associated billing address(es) and expiration date(s)
  • Information necessary to facilitate travel and related services, including travel companion(s) names, emergency contacts, special service needs
  • Passport number, nationality and country of residence
  • Transactional and online activity data pertaining to mileage activity with companies participating in the Air China PhoenixMiles program (formally the Air China Companion Program)
  • Use of products and services such as self-service devices,and on-line tools available on this web site, such as flight status notification and web check-in
  • Personal information provided via survey, focus group or other marketing research efforts
  • Personal information provided to customer-service representatives to research and resolve issues or questions
  • Corporate-contract, employer and/or other corporate affiliation (i.e. employer name, title, address and contact information)

We share this information within the Air China group companies (which means Air China and its subsidiaries) and with our third party suppliers, but only in the ways and for the purposes ¡¢described in this Privacy Policy.

Aggregate information

In addition to obtaining your personal information, when you use our site, we may collect tracking information such as your browser type, the type of operating system you use, the name of your Internet service provider, and pages visited on our site. Air China obtains this information by using technologies, including cookies and web beacons, to increase the functionality and user-friendliness of our site and to better tailor our site, products, and services to our visitors¡¯ needs. We also use this information to verify that visitors meet the criteria required to process their requests and for reporting onsite activity in the aggregate. For further information on cookies and web beacons, and how you may elect to reject them, please refer to the section "Cookies and Web Beacons" below.


Children (aged 18 and under) are not permitted to use this web site.  As we cannot distinguish the age of persons who access our web site, a blanket privacy policy is applied. If a child has provided us with personal information without parental or guardian consent, the parent or guardian should email us at to remove the information or unsubscribe from any promotional contact opportunities. Air China does not intend to or seek to receive information from minors.

How Your Information Will Be Used

Air China uses personally identifiable information to complete transactions and fulfill requests for our services. Air China requires you to provide personal information when making a reservation to purchase airline tickets or ancillary travel products and services on this web site, or enrolling in the PhoenixMiles program. In addition to processing, confirming and fulfilling the travel or other services you request, Air China may use these data for administrative and analytical purposes such as accounting, billing and audits, marketing, credit card processing and verification, customer-relations correspondence, and/or operation of the PhoenixMiles program¡£

To the extent required by applicable law, we may disclose personally identifiable information to government authorities, or to third parties pursuant to a subpoena or other legal process, and we may also use or disclose your information as permitted by law to protect the rights or property of Air China, our customers, our web site, or its users.

Air China does not sell any customer information or share your email address with third parties except in compliance with this policy. However, we may disclose customer information to companies affiliated with Air China and/or unaffiliated third parties to provide the products and services you have requested. We may also disclose this information to third parties, such as employers, who have arranged for discounts, purchased travel or other services on your behalf, but only to the extent it is necessary for them to know such information. Additionally, Air China may combine the information we receive from you with information collected from other sources. This information is used to provide offers and/or services specifically tailored to your interests. We will not use any data regarding your surfing behaviour for marketing purposes (except on an anonymous basis) without first obtaining your explicit consent.

If we sell a business unit to another company and your personal data is used by that business unit then your data may be transferred to the buyer along with the business for them to use in the same way. We will not transfer the data if this is contrary to applicable law.

Please indicate you consent to your data being used as described in this section ¡°How Your Information Will Be Used¡± by ticking the relevant box situated on the form on which we collect your data.

Where We Transfer and Store Your Data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"), and this destination, which includes the People¡¯s Republic of China, may not offer the same level of privacy and personal data protections as are provided in the EEA. Your data may also be processed by staff operating outside the EEA who work for companieswithin the Air China group or for one of our third party suppliers. These staff may be engaged in, among other things, the fulfilment of your booking, the processing of your payment details and the provision of support services. The purposes of the processing of your data are as set out in the first paragraph of ¡°How Your Information Will Be Used¡±. Those processing the data include service providers working with Air China providing internet booking engine services, computer reservation system services, online payment management services, and email services.

In accordance with the provisions of Article 26 (1) of Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (the Directive), a transfer of personal data to a country outside the EEA which does not ensure an adequate level of protection within the meaning of Article 25 (2) of such Directive may take place on the condition that the data subject has given his consent unambiguously to the proposed transfer. In this respect, by providing your data, you agree to the transfer, storing or processing of your personal data as described herein. Please indicate your consent to your data being transferred to a country outside of the EEA by ticking the relevant box situated on the form on which we collect your data.

Links To Other Sites

Air China uses links to other Internet sites to improve your experience of our web site. We will always seek to make these links clear by opening them in a new window of your web browser. However, please be aware that these web sites may be owned and run by other companies and organizations. Air China does not endorse any such web sites and we are not responsible for the information, material, products or services contained on or accessible through those web sites. Your access and use of such web sites remains solely at your own risk. We cannot accept responsibility for any information you divulge to a linked web site.

Please note that the Air China Privacy Policy does not cover these other web sites, and Air China would recommend that you review the privacy policies that apply to these web sites before you use them.

Cookies And Web Beacons

A cookie is a text-only string of information that a web site transfers to the cookie file of the browser on your computer's hard disk so that theweb site can remember who you are. Cookies will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number. Two types of cookies are used on this web site - session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie). Most browsers have options that allow the visitor to control whether the browser will accept cookies, reject cookies, or notify the visitor each time a cookie is sent. You may elect to reject cookies by adjusting your browser's settings, but doing so will limit the range of features available to the visitor on our site and most other majorweb sites that use cookies. To find out more information about cookies, please visit

Web beacons are used in conjunction with cookies to record the simple actions of the user opening the page that contains the beacon. When a user's browser requests information from a web site in this way certain simple information can also be gathered, such as: the IP address of your computer; time the material was viewed; the type of browser that retrieved the image; and the existence of cookies previously set by that server. This is information that is available to any web server you visit. Web beacons do not give any "extra" information away. They are simply a convenient way of gathering the simplest of statistics and managing cookies.  Web beacons may be disabled [in the same way as you disable cookies.]

API (Advance Passenger Information)

A growing number of destination countries oblige the airlines that fly to them to transmit passenger data before an aircraft lands in one of them. Usually, these legal regulations encompass the transmission of data on the passengers' identity and travel documents (passport, visa).

As a rule, an airline does not have these data, so it must collect them shortly before an aircraft departs, which increasingly is being done by means of the so-called 'machine-readable zone' in the new travel documents. If we are requested to transmit your passenger data to foreign authorities other than the United States or Canada, we will obtain your consent before doing so.

Collection of the data is done solely for immediate transmission to the authorities of the destination country.

Data Security

Air China takes your data security very seriously. In addition to complying with all applicable data security regulations, to ensure the highest possible security for the transmission of your data between your web browser and our internet system we use the Secure Socket Layer (SSL) encrypting technology. SSL is an industry standard way to send personal information over the Internet. It enables an encrypted communication respectively transfer of documents via the internet between web browser and web server. The URL of a web site with SSL connection to your browser starts with https://. SSL is fast, secure, and it ensures that your personal information will not be read by anyone else.

Your rights

If you are an existing Air China customer, we will only contact you by e-mail with materials about products or services similar to those which have been previously provided to you (unless you consent to receiving e-mails about other products or services by ticking the relevant box situated on the form when we collect your data).

If you have explicitly consented through our web site, we will, from time to time, use your data to deliver by e-mail materials about selected third parties, including Air China ancillary travel and promotion partners, which may be of interest to you.

You have the right to ask us not to process your data for marketing purposes. You can exercise your right to prevent such processing by informing us through the opt-out boxes on the forms we use to collect your data or at any time after this by e-mailing at

For the avoidance of doubt, you may at any time object to our use of your data by sending an email to

If you are a new customer, and where we permit certain third parties to use your data, we (or they) will contact you by e-mail only if you have consented to this. We (or they) will contact you for the purposes of informing you about our (their) company news, products and services. Please indicate your consent to being contacted by e-mail by ticking the relevant box situated on the form on which we collect your data.

Contacting Us

If you have other questions, comments or concerns about our privacy practices, please contact us at Please also contact us at this address if you wish to receive a written copy of this Privacy Statement.

Our full name, address, phone number, corporate identity number and e-mail address are as follows:

Air China Limited
Business Registration # 001152
Mr. Dezhi Zhang
No. 16, A TianZhu Airport Industrial Zone TianZhu West Road
ShunYi District, BEIJING, P.R.CHINA, 101312
Tel: 0086-10-6459-4639
Fax: 0086-10-6459-2010

Access to Information

The Directive and its local enacting legislation give you the right to access information held about you. Please contact us, with appropriate proof of your identity, at the e-mail or address below if you wish to make such a request.

You have the right to delete or rectify any inaccurate information about you by sending us a written request to You may also have the right to object, on compelling legitimate grounds, to the processing of your personal data by sending us a written request to the same address.

Privacy Policy Modification

Air China reserves the right to amend this Privacy Policy from time to time and the updated versions will be posted on ourweb site and date stamped so that you are aware of when the Privacy Policy was last updated.  We will seek to highlight major changes to amended policies when we post them.  You should review our Privacy Policy from time to time as you use our web site so that you remain aware of these changes.


This policy was last updated on 15 October, 2013.